10 Tips to Increase the Visibility of Your Vacation Rental Booking Page.

Key Points at a Glance

• Marketing your DiBooq Owner Booking Website is not rocket science.
• Some of our tips can be done in minutes, such as embedding the URL of your booking website in all your social media profiles.
• For other tips, you will need a bit more time and passion. For example, when you upload photos to relevant communities with detailed descriptions or post articles about your vacation rental.
• But if you spend even just 30 minutes a day on marketing, you can significantly increase your visibility and thus your revenue over time.

1. Place a Link in Your Instagram Bio Here’s how to do it:

Here’s how to do it:

• Open the Instagram app, tap on your profile picture at the bottom right.
• Choose the “Edit Profile” option. You’ll find it right under your profile picture.
• Go to the “Links” menu item.
• Choose the option “+Add External Link”.
• There you now enter the URL of your booking website.
• Done!

2. Promote Your Booking Page with a Facebook Post

Write a short but emotional text with a few meaningful pictures and then link to your booking website. What works on Facebook also works on LinkedIn or Twitter.

3. Post Your Booking Page in Relevant Facebook Groups on Facebook

There are numerous groups on the topic of vacation properties, including:

• Facebook/Vacation Apartments and Homes: over 45,000 followers
• Facebook/Find Vacation Apartments and Homes: Over 110,000 followers
• and many more similar groups

In addition, there are countless holiday-themed groups such as:

• Hiking
• Solo Travel
• Travel Bloggers
• Backpacking
• And others

When posting in these groups, the following must be observed:

Strict adherence to the group rules is required, as violations quickly lead to expulsion.

For the particularly committed, there is also the option to start your own Facebook group around your vacation property.

4. A Facebook Post is Good. Having Your Own Facebook Page is Better

Facebook is still one of the most visited websites worldwide. It is therefore worthwhile to set up your own Facebook page for your vacation property. Here’s how you go about it:

If you want to create a Facebook page for your vacation property, you definitely need your own personal Facebook profile. Without one, it is not possible.

But if you already have a Facebook profile, you can create your Facebook page in 6 simple steps.

1. Log in to Facebook.
2. Click on “more” in the main menu on the left, then go to the “Pages” menu item.
3. There, click on “create new page.”
4. Now fill in all the important information for your page. The page name should integrate the type and location of your vacation accommodation, and for the category, you might choose ‘Vacation Home Rental’ or ‘Vacation Apartment Rental’. Then click on “create page.”
5. Now you can add a description of your vacation property in the “about us” section, your profile picture, photos, and links.
6. And last but not least, you now have the opportunity to place offers on your page and promote it with regular posts.

5. Start a Contest on Facebook audiences love contests

So why not just start a competition for the best comments about your vacation property. For example, you could offer a 3-day stay as a prize. This will greatly increase your awareness.

6. Regularly Write Posts About Your Vacation Property and Post Them on All Social Networks

Instead of expensive ads, you can convince with content. Collect customer testimonials about your accommodation and post them in an article that you place on Facebook, LinkedIn, Pinterest, etc. You do not need to post many, but very good posts. With great pictures, lively texts, and authentic quotes.

7. Upload Photos of Your Vacation Property to Photo Platforms like Flickr

The most beautiful pictures of your vacation accommodation should be as visible as possible. So upload them to major photo platforms like Flickr, 500px, and fotocommunity. Enhance the impact of your photos by not only uploading good pictures but also good descriptions.

8. Add Your Website to Your LinkedIn Profile

Do you have a LinkedIn profile? Then use it to make your vacation property more well-known. Add the link of your own booking website to your LinkedIn profile.

And if you want to do even more, then create a company page for your vacation property under your LinkedIn profile.

9. Regularly Share Photos of Your Vacation Accommodation on All Suitable Platforms

Photos only have an impact if they are shared. Share your photos on Instagram, Pinterest, and all other accessible channels.

10. Share Your Videos on YouTube, Vimeo, TikTok Co

A picture is worth a thousand words. And a video is worth more than all photos. That’s why it’s so important to regularly publish video clips of your vacation accommodation. They don’t have to be Hollywood films, but with today’s smartphones and video editing tools, everyone can achieve very appealing video quality. So take the opportunity and upload videos on YouTube and YouTube Shorts as well as on Instagram, Tiktok, or Vimeo. And don’t forget to describe the video in detail.

So – don’t wait, get started!

Create your own booking page now and test all features free for 14 days